Announcing Forge-Evolved, a new partnership with Forge Together to provide investors and their technology portfolio companies with integrated expertise and a powerful ecosystem of specialist partners to drive value creation.
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Strategic Excellencefor Tech Companies
Strategic Advisory helping technology companies solve problems and accelerate growth.
Based in Barcelona, working with clients across Europe - from fast-growing startups to companies in crisis.
Advisory Services
Comprehensive advisory services across three core areas, from strategic acceleration to operational excellence and crisis management.
C-Level Executive Experience
Sharing 20+ years experience leading technology companies. Full P&L responsibility, teams of 100+ people.
Business Launch & Scaling
Launching and accelerating startups across telecom, media, technology. Strategy to execution.
Outside Viewpoint & Implementation
Mentoring Leadership Team. Inquiry, analysis, insight, action, execution. External perspective with measurable outcomes.
Corporate Governance
Transform board communication from backward-looking reporting to forward-focused strategic planning.
Strategic Focus Development
Move companies from scattered approaches to concentrated, high-impact strategies focused on well defined objectives.
Product-Market Fit
User understanding, business model optimization, competitive analysis for sustainable fit.
Go-to-Market Excellence
Market entry: vertical selection, pricing, channels, partnerships, ecosystem building.
Organizational Development
Talent acquisition, compensation planning, organizational design, company culture.
Distress Circumstances
Restructuring, workforce optimization, debt restructuring, cash flow management, strategic asset sales.
Value Preservation
Guiding companies through severe constraints. Managing short cash runway to successful outcomes.
Stakeholder Management
Complex multi-stakeholder situations with investors, employees, customers, creditors.
Case Studies
Real results from strategic advisory work across different scenarios
Gilytics
Energy Sector SaaS
Situation
Founder-led company ready to take the next step
Actions
- • Reduced GTM focus to two key markets
- • Transformed board communication
- • Implemented pipeline and cost projection systems
Result
Accelerated growth with sound finances and strategic board meetings driving future strategy
SaaS Company
Telecom Sector
Situation
Post-acquisition revenue decline requiring operational intervention
Actions
- • Cost restructuring and team optimisation
- • Strategic re-focus on core offerings
- • Management transition planning
Result
Operational profitability restored with new management in place for restart
Whisbi
E-commerce Sector SaaS
Situation
Mature startup approaching bankruptcy with unsustainable burn rate and lost investor confidence
Actions
- • Assumed role of CEO during crisis
- • Debt renegotiation and bridge financing
- • Workforce restructuring and strategic asset sale
Result
Successful exit to strategic buyer with business continuity and 50% of jobs preserved
Ready to accelerate your business?
Learn more about our strategic partnership with Forge-Evolved or get in touch to discuss how we can support your growth.
About
Evolved Business Advisory is led by Fredrik Johnsson, and supported by his extensive network and ecosystem of professionals.
Swedish-born, MIT-educated in Aerospace Engineering (BS) and Management (MBA), with experience working across North America, Europe and Asia. Barcelona-based for the past 20+ years. Full professional proficiency in English, Spanish, Swedish and Catalan.
You can learn more about his professional background here on LinkedIn.
Let's Work Together
Ready to take your company strategy and performance to the next level? Get in touch to discuss how we can drive growth and innovation for your organization.
Or reach out directly: fredrik@evolvedbusiness.cc
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Schedule a Call
Book a 30-minute strategy session to discuss your immediate needs.